Havaianas | Shoes | Havaianas Unisex Team Iii Columbia 。Havaianas Flip Flops - Columbia soccer #10 Awesome! Havaianas (stylized as Havaianas) is a Brazilian brand of flip-flop sandals created and patented in 1962. It is currently owned by Brazilian manufacturing company Alpargatas S.A. Inspired by Japanese zori sandals, Robert Fraser became the first to mass-produce flip-flops out of rubber. The name Havaianas is derived from the feminine form of the Portuguese word for \"Hawaiians\", and the pattern on the soles of the sandals is designed to resemble the straw soles of zori. Originally, all Havaianas featured white insoles with colored outsoles and straps. Because of their simplicity and low price, the sandals became rapidly popular with Brazil\'s lowest social classes. However, now their popularity is generalized and the brand controls 80% of the Brazilian rubber slippers market: in fact, of every three Brazilians, two on average consume a pair of \"Havaianas\" per year. A fashion trend starting in the 1990s involved inverting the sole to make the colored outsole face upwards, creating the appearance of a monochrome sandal. In response, Havaianas released a new line of eight one-color sandals called Havaianas Top in 1994. Citizens of higher social classes then began to wear Havaianas. In 1998, with the impending FIFA World Cup in France, Havaianas introduced a line of flip-flops featuring a small Brazilian flag on the strap to show support for the Brazilian team Brand Havaianas Department Women Shoe Width Medium (B, M)